How does Fear Of God originate?
Fear of God was created by Jerry Manuel's son, Jerry Lorenzo Manuel. During his father's job, which sent him from school to school across America, Lorenzo was exposed to the various cultures that now inspire his fashion brand. After graduating with an MBA, an actress inspired his interest in sports, and he planned to become a sports agen``t. In the nightlife industry, he noticed a gap: only hip-hop, techno, or celebrities' parties. He decided to become a party promoter to bridge the gap between all three. Essentials clothing was born, bridging the gap between luxury fashion and streetwear.
Why Is It Called Fear of God?
To this day, Lorenzo's Faith remains one of his greatest influences, and that's why the brand is called Fear of God. Aside from baseball and Metallica, Lorenzo's brand is a physical representation of his interests. Lorenzo places a high value on God. Lorenzo realizes that the name 'Fear of God' symbolizes both the strength of his faith today as well as the struggles he faced growing up. Even though Lorenzo's name has a deeper meaning, he never takes credit for anything he accomplishes for himself, instead pointing the finger at God.
History of Fear of God
The Fear of God brand has been around since 2013, but Lorenzo's Yeezus tour merchandise and Justin Bieber's Vetements- and Raf Simons-inspired Purpose tour merchandise started the tour merchandise craze. In his ongoing endeavor to create a brand of luxury streetwear as big as Ralph Lauren, Lorenzo hopes to reach a broad audience of different American subcultures with Fear of God.
Besides recalling memories of the '90s - think Kurt Cobain and characters from "The Breakfast Club" - Fear of God's designs are also totally modern, revealing how they take inspiration from young street-style trendsetters. The Fear of God brand was born just a few years ago out of streetwear staples, such as T-shirts, but it's become something much more, bringing a fresh take on American luxury. Clothing in Fear of God today has an American touch - colors, silhouettes, even the emotions have a feel that is uniquely American.
Fear Of God Collaborations
In its simplest form, the capsule consists of polished sportswear staple items tailored for the modern man - it's basically streetwear, but more sophisticated, more tailored, and more dressed up. With Fear of God, you can wear it to the party and on the plane home afterward, as it strikes the perfect balance between formal and athletic wear.
Fear of Good Collections
Fear of God has just released its seventh collection, and its signature item is an oversized bomber jacket with rushed sleeves. Essential shirts with zip details and distressed denim are also available. There are also a few casual loafers in the collection. Cashmere and wool knitwear, nonchalant suiting, and even tailored knitwear are available.
In addition to using high-end Japanese materials and vintage fabrics, such as repurposed military sleeping bags, and sourcing Italian and British fabrics, the brand also offers custom tailoring. Lorenzo does not follow the fashion calendar and releases his main collections whenever he is ready. The eighth collection might take a while to make since the seventh collection took two years to create.
Fear of Good Hoodies
As part of the main collection, the Essential hoodie is cut differently each season, from short-sleeved options to extended hems à la Rick Owens. Hoodie sizes in fear of god essentials vary seasonally and sometimes year to year. Consider going down a size if you prefer a more tailored fit rather than something oversized. Fear of God tops follow the same size guide, so once you find the right fit, it will be the same across all tops.
Essentials
Fear of God's diffusion line called F.O.G. was renamed to Essentials in 2018, but the concept remains the same - providing wardrobe essentials like sweatpants, hoodies, and t-shirts with stripped-back quality and fit. Wearable, comfortable, and timeless, these pieces add versatility to any wardrobe. The casual collection, which featured weathered black colorways and a tennis-inspired sneaker, was developed to share Lorenzo's vision for new American luxury.
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